Strategic Marketing - Digital Product Manager

วันที่ : 02 Jun 2022

Responsible for providing business requirements, UAT, and ensure a smooth launch of the Project.
Marketing Launching Plan for Personal Loan Co-brand with digital/fintech partnership.
Collaborate with a partner to align strategies, ensure synergy on data utilization, and co-developed marketing campaigns as well as ensure the frictionless experience of the loan origination of the launching products.
Responsible for Digital P-Loan products and launching plan.
Explore opportunities with partners for Digital Plan and/or Digital Lending opportunities to co-develop or utilize partner’s model and develop digital customer journey for digital P-loan or digital lending.
Active member or take the lead as a business in acquisition projects.
Acquisition Campaign Journey Improvement: Marketing Automation from triggers, rewards, and fulfillment.
Collaboration Explore the opportunity to lift up Krungsri Group customer experience through collaborations such as in data-sharing, process improvement, and policy alignment and etc.

Bachelor’s degree or higher in a related field.
Minimum 3 years in Banking/ Consumer Finance Industry/ Analytics field and knowledge in Consumer banking and products such as Personal Loan, Sales Finance Credit Card.
Good personality, communication, and interpersonal skills.
Good coordination and facilitation skills.
Able to work independently and work well under pressure.
Very good in Microsoft Word, Excel, PowerPoint, Tableau, and Power BI
Good coordination and facilitation skills Able to work independently and work well under pressure.
Project management and self-motivation skills are a must.

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