Head of Digital Marketing - Credit Card & Insurance Business (FAVP Level)

วันที่ : 29 Jul 2025

Digital Marketing:

Develop digital marketing strategy and plans across digital platform to achieve goals and align with company requirements under brand’s direction.
Work collaborates with Marketing, Marcom, IT Team, Agency and other related for initiate digital campaigns and activities with maximize result and ROI.
Conceiving and executing a variety of digital communication campaigns to drive traffic, consideration, purchase intention and engagement to build advocacy and brand love.
Monitor market trends and social listening to find new digital opportunities.
Drives thought leadership and execution for personalized marketing efforts across digital touchpoints.

Website management:

Develop and manage user-friendly websites and page development with up-to-date information.
Developing and managing SEO-SEM (on-site, off-site, workflow, etc.) for company websites to become the absolute leader in the financial market.
Growing organic traffic, orders, and revenue in the evolving competitive search market landscape
Monitor and analyze website performance, including traffic and conversions.

Social Media:

Direct monthly planning for social media and content marketing programs that drive number fan page, engagement, including Facebook, Line OA, YouTube, IG, KOL, e-newsletters, videos, etc.
Optimize ads boosting campaigns based on KPIs such as new followers, engagement, CTR and Conversion Rate across social media channels.
Provides data-driven, actionable insights and recommendations for improving social media engagement, acquisition, retention and conversion across all channels.
To monitor social listening and utilize tools to capture trends and prevent digital crisis.

Bachelor’s or Master’s degree in Marketing, Digital Marketing, Communication, Business Administration, or related field.
Minimum 8–10 years of experience in digital marketing with proven success in leading and executing integrated digital campaigns across multiple platforms (e.g. Facebook, Line OA, YouTube, IG, TikTok).
Strong strategic thinking with hands-on experience in performance marketing, media planning, SEO/SEM, and social media optimization.
Demonstrated ability to develop data-driven marketing strategies that align with brand direction and business objectives.
Experience in managing and collaborating with internal cross-functional teams and external agencies.
Solid understanding of website management, UI/UX, content management systems, SEO/SEM techniques, and web analytics (e.g. Google Analytics, Search Console).
Proficient in leveraging marketing tools, social listening platforms, and CRM systems for digital campaign optimization and customer engagement.
Strong analytical and problem-solving skills, with ability to convert insights into actionable recommendations.
Excellent leadership, communication, and project management skills, with ability to manage multiple projects and stakeholders.
Passionate about emerging digital trends and innovation with a growth mindset and agile approach to marketing.
Experience in financial services or fast-paced industries is a plus.

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