Head of Credit Card - Product Management - VP Level

Job Description:

Product Strategy & Portfolio Management

• Develop and execute product strategies tailored to different customer segments, with a strong emphasis on premium customers.
• Strengthen and continuously evolve the value proposition of Central The 1 Credit Card to enhance customer preference and loyalty.
• Monitor market trends, customer insights, and competitor movements to propose attractive and competitive offers.
• Lead the launch and enhancement of core product features, privileges, and premium benefits.

Marketing & Customer Engagement

• Initiate and execute customer campaigns and marketing activities to drive product awareness, preference, and business volume.
• Ensure effective, targeted communication strategies that resonate with different customer segments.
• Drive integrated marketing plans and calendars to support ongoing premium promotions.

Partnership & Business Development

• Build, manage, and strengthen strategic relationships with key business partners.
• Identify and explore new partnership opportunities to expand customer benefits and drive business growth.

Budget, Performance & Governance

• Plan and manage marketing budgets efficiently to balance competitiveness and cost effectiveness.
• Define, monitor, and analyze key performance indicators (KPIs) to measure product and campaign success.
• Oversee business planning and governance for credit card product, including marketing policies, BOT requirements, and Mastercard/Visa agreements.
• Ensure full compliance with regulatory requirements, internal policies, and risk management standards.

Team Leadership & Management

• Lead, coach, and manage the team to deliver key business performance targets.
• Provide clear direction, working guidelines, and problem-solving support to ensure smooth execution and delivery.
• Drive overall budgeting, planning, and execution of marketing activities within agreed timelines and budgets.

Qualifications:

• Master’s degree in Business Administration, Marketing, Finance, Economics, or related fields.
• Minimum 10 years of experience in Marketing and/or Project Management.
• At least 5 years of direct experience in credit card business, banking products, or related financial services.
• Minimum 3 years in a management or leadership role.
• Marketing Management
• Business and Commercial Acumen
• Credit Card and/or Banking Industry Knowledge
• Strategic Planning and Analytical Thinking
• Strong Project Management and Multi-tasking Skills
• Effective Communication and Interpersonal Skills
• Negotiation and Problem-Solving Abilities

Contact Information:

• Contact person: Khun Sunanta 086-7515878
• Email: sunanta.kitbunjerdjarud@krungsri.com